The nice extras
When you order a coffee, they bring you a nice cup but always with something else, like a 1-ounce cup of chocolate mouse, a slice of pound cake, or a little toblerone chocolate. It really hits the spot with coffee, and is such a nice surprise addition.
At a restaurant, you get a nice appetizer like olives or bruschetta. Afterwords (at least in the Italian restaurants), they offer a free apertif, like Amaretto.
These things really round out your order, like icing on the top!