Tuesday, December 1, 2009

Delhaize and Confused

Delhaize is the Food Lion of Leuven. I am not speaking figuratively: Delhaize was founded in Belgium and owns Food Lion in the US, and uses the same logo.

It is also the highest quality supermarket in Leuven. This is not relative; it is actually a high quality store here.

Sorry, North Carolina: that store at which you would never deign to shop is actually the offspring of a fancy European market.

Chew on that.


  1. wow, some European elitism much?

  2. Imagine my surprise when I walked into a Food Lion after just having moved to North Carolina about 7 years ago... sheer horror my friend!

  3. And the other way around. Trader Joe's in the US is owned by Aldi, which is the cheapest super market in Belgium with the worst reputation. While in SF, Trader Joe's was hip and cool. And they sell the same stuff. Ha!